Our strategy

Our strategy is to leverage our expertise as a property franchisor to deliver both network growth and value for shareholders, underpinned by highly professional franchisees and sound business ethics.

Milestones of 2016

  • Acquired Northwood GB Limited (Northwood) in June 2016 adding a further 87 outlets to the Group
  • In 2016 Northwood contributed £542,000 profit before tax during the seven-month period that it was under Group ownership

Focus for the future

  • Assimilation of Northwood to deliver efficiencies and economies of scale
  • Joint negotiation of significant Group‑wide supply contracts to achieve a competitive price advantage 
  • Belvoir well placed to take advantage of further consolidation within the property franchising sector

Milestones of 2016

  • Eight new territories added across the Group
  • Six existing outlets sold on to new franchise owners
  • Belvoir Peterborough and Cambridge, our largest franchise, resold for in excess of £1.5m

Focus for the future

  • A target to open in six new territories in 2017
  • A target of five existing outlets to be resold in 2017
  • Matching new franchised territories with a bolt-on acquisition, where possible, to give new franchisees an established income from day one

Milestones of 2016

  • £1.5m of portfolio acquisitions undertaken by franchisees through the Belvoir Assisted Acquisitions programme adding MSF of £243,000 p.a.
  • Central acquisitions function servicing all brands
  •  32 Northwood franchisees enrolled on the Assisted Acquisitions programme 

Focus for the future

  • Campaign to directly engage with franchisees to promote the benefits of growth through portfolio acquisitions
  • Belvoir is positioned to take advantage of consolidation within the sector

Milestones of 2016

  • 93 (2015: 69) Belvoir franchisees have now completed sales training representing 54% (2015: 40%) of the Belvoir network
  • The Belvoir network doubled its revenue from property sales in 2016 to £184,000 (2015: £91,000)
  • New drive to offer a rent guarantee insurance product to all Belvoir outlets in partnership with Let Alliance

Focus for the future

  • Focus on supporting franchisees to proactively offer additional services
  • Initiatives to maximise revenue from financial services and insurance products
  • After a year of focusing on our online reputation, Belvoir generated 3,022 reviews (2015: 1,008), 90% of which were positive (2015: 82% positive), and has achieved a star rating of 4.6 out of 5 (2015: 4.2 out of 5). This rating is independently generated by reputation.com

Milestones of 2016

  • Belvoir won the gold award for “Lettings Franchise of the Year” for the sixth time in seven years
  • Belvoir has won numerous other awards
  • After a year of focusing on our online reputation, Belvoir generated 3,022 reviews (2015: 1,008), 90% of which were positive (2015: 82% positive), and has achieved a star rating of 4.6 out of 5 (2015: 4.2 out of 5). This rating is independently generated by reputation.com

Focus for the future

  • Secure the gold award at a key industry event such as the Estate Agency of the Year Awards (ESTAS) or the Negotiator Awards for at least one of the Belvoir brands
  • Promote a greater number of our offices to success at the ESTAS in 2017
  • Build on the success to date of our online brand reputation, improving our overall star rating and positive rating through greater franchise owner engagement