Our business model

Our franchise model is built on 23 years of experience, the entrepreneurial drive and local knowledge of our franchisees, and the support and guidance of our Central Office team.

 

Our difference

Service excellence

Our experience and focus on customer service have enabled us to stand out from the crowd and is key to the success of our Group. Our intensive training and annual audit further support this to ensure our franchisees are equipped to deliver the standards we require.

Greater financial stability

A strong lettings base coupled with a growing revenue stream from property sales provide our franchisees and the Group as a whole with greater financial stability compared to a typical estate agency. Our model also enables franchisees to build a capital asset which, unlike income-based franchise options, provides a financial return on exit.

The franchise network

Our franchisees benefit from the backup and support associated with a large franchise operation whilst operating their own business with the entrepreneurial drive of an owner-manager.

Proactive growth

We proactively identify suitable businesses for our franchisees to bolt onto their existing business, whilst also initiating the roll-out of additional property services to be offered by our franchisees, providing the opportunity for accelerated and sustained growth.

Our process

Fees

New franchisees pay an upfront fee to cover the licence for their exclusive territory and our induction training. An ongoing monthly management service fee, based on franchise revenue, covers the cost of our mentoring programme and contributes towards Central Office operations and further investment in the business.

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Selection

We work closely with potential new franchisees to ensure that they are a good fit for our business model of high quality service delivery and sound business ethics. This process minimises the risk to both the franchisor and the franchisees and assures our high success rate.

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Brand equity

Our brands are highly regarded and respected for their core values of professionalism and customer service. We invest continually in our brands to ensure that messaging remains fresh and relevant to our markets.

Support

Each franchisee has a dedicated business mentor who helps them to develop their business. Advice and support is available from Central Office in specialist areas such as legal, IT, compliance and marketing.

Networking

We facilitate a culture where franchisees learn from each other and share experiences through both national and regional networking groups and at the annual conference held by each network.

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Training

New franchisees undertake an intensive training course prior to opening. Continual professional training and development is conducted both at Central Office and via webinars.

Delivering value

Franchisees

We provide a proactive support system, bringing the best and most up-to-date tools, advice and services to our franchisees with group deals negotiated where possible.

5,887 hours spent on training

Employees

We recognise the need for our Central Office operations to attract, train, reward and retain highly motivated staff to deliver a professional service to our franchised networks.

17 staff holding or training towards a professional qualification

Customers

Our professional service goes above and beyond legal requirements. Our franchisees’ key role is to deliver exceptional customer service to their clients.

Online star rating of 4.5 (independently generated by reputation.com)

Shareholders

Our Board is committed to building a business capable of creating value for our shareholders based on sound business ethics.

Adjusted basic EPS increased to 11.3p (2016: 8.8p)