Business model

Our franchise model is built on 22 years of experience, the entrepreneurial drive and local knowledge of our franchisees, and the support and guidance of our Central Office team.

 

Our difference

Service excellence

Our experience and focus on customer service have enabled us to stand out from the crowd and are key to the success of our Group.

Greater financial stability

The combination of a strong lettings base with the addition of property sales provides our franchisees and the Group as a whole with greater financial stability than many typical estate agencies.

The franchise network

Our franchisees benefit from the backup and support associated with a large franchise operation whilst operating their own business with the entrepreneurial drive of an owner-manager.

Our process

Fees

New franchisees pay an upfront fee to cover our training and mentoring programme. An ongoing monthly management service fee, based on franchise revenue, contributes towards Central Office operations and further investment in the business.

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Selection

We work closely with potential new franchisees to ensure that they are a good fit for our business model of high quality service delivery and sound business ethics. This process minimises the risk to both the franchisor and the franchisees and ensures our high success rate.

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Brand equity

Our brands are highly regarded and respected for their core values of professionalism and customer service. We invest continually in our brands to ensure that messaging remains fresh and relevant to our markets.

Support

Each franchisee has a dedicated business mentor who helps them to develop their business. Advice and support is available from Central Office in specialist areas such as legal, IT, compliance and marketing.

Networking

We facilitate a culture where franchisees learn from each other and share experiences through both national and regional networking groups.

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Training

New franchisees undertake an intensive training course prior to opening. Continual professional training and development is conducted both at Central Office and via webinars.

Delivering value

Franchisees

We provide a proactive support system, bringing the best and most up-to-date tools, advice and services to our franchisees with group deals negotiated where possible.

Employees

We recognise the need for our Central Office operations to attract, train, reward and retain highly motivated staff to deliver a professional service to our franchised networks.

Customers

Our professional service goes above and beyond legal requirements. Our franchisees’ key role is to deliver exceptional customer service to their clients.

Shareholders

Our Board is committed to building a business capable of creating value for our shareholders based on sound business ethics.

Adjusted basic EPS increased to 7.7p (2015: 7.3p)